Why? Well, from the insurrection to incel culture, “Barbie” comments on everything the right wing doesn’t want to be associated with. Perhaps we need to address the backlash more: “Barbie” has incited criticisms of pushing a “feminist agenda” and has been slammed by right-leaning pundits ranging from Elon Musk to Ben Shapiro and Ted Cruz. Everything about “Barbie” stayed mum until its big reveal - early trailers only showed what amounts to the first half of the movie, a choice that Gerwig told IndieWire she was part of - and even then, the conversation around “Barbie” has been neutered to focus only on the shock of the box office success. Viral Barbie-branded collaborations from Target to Burger King and discussions over whether the film was kid-friendly took over mainstream media for weeks leading up to the film’s July 21 premiere.įew critics were invited to early preview screenings, while the cast behind Gerwig’s film, co-written by her partner Noah Baumbach, has long-promoted just how wacky and unexpected the movie is with no mention of its weightier messaging.
While “Barbie” is on track to becoming a billion-dollar film and has already made history as the highest-grossing opening weekend for a female director, the film’s core satirical messaging was essentially hidden by a Trojan horse marketing campaign and confused press tour. ‘Twister’ Director Jan de Bont Isn’t Sure When He’ll See Lee Isaac Chung’s Sequel
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